In addition to being a part of a dedicated community of other professional independent agents, your PIA membership offers an unmatched value in tools and resources specifically tailored to help advance your agency. Learn more below.

Membership Benefits

Michigan Retailers Association Membership

SBAM Membership

Membership Includes:

Resources - Agency Management & Planning

Crisis Resource Center

Blueprint for Agency Success

Winning@Cybersecurity Defense

Winning@Virtual

Agency Journey Mapping

Online and Classroom CE

Ideal Traits, Insurance Agency Hiring Made Easy

Resources - Employer

Winning@Talent

PIA Omnia- Behaviorial Assessment

Personalized Print Advertisements

Agency Marketing Guide

Resources - Agency Marketing

PIA Design & Print Services

Direct Mail Advertising/Digital Advertising

E&O Insurance

Insurance Products for Your Agency

Flood Insurance Through the Hartford

Insurance Products to Sell

Avyst eForms Wizard

ACORD End User License for PIA Members

Member Discounts

Kaplan Pre-Licensing Classes

Annual Michigan PIA Golf Classic

Networking Opportunities

Michigan PIA Newsletter

Publications

When a crisis hits, it’s the planning and preparation that really counts. Introducing Ready For Everything – a crisis information hub brought to you by The PIA Partnership. Our Ready For Everything toolkit gives agents resources on planning, remote working, and employee and customer communications. We’ve curated and organized a host of industry articles, videos and podcasts, and provided key takeaways in an effort to make it as easy as possible for insurance agencies to be more prepared – when the next crisis hits.

Michigan Retailers Association Membership

SBAM Membership

Membership Includes:

Blueprint for Agency Success

Crisis Resource Center

Resources - Agency Management & Planning

Winning@Cybersecurity Defense

Winning@Virtual

Agency Journey Mapping

Online and Classroom CE

Ideal Traits, Insurance Agency Hiring Made Easy

Resources - Employer

Winning@Talent

PIA Omnia- Behaviorial Assessment

Personalized Print Advertisements

Agency Marketing Guide

Resources - Agency Marketing

PIA Design & Print Services

Direct Mail Advertising/Digital Advertising

E&O Insurance

Insurance Products for Your Agency

Flood Insurance Through the Hartford

Insurance Products to Sell

Avyst eForms Wizard

ACORD End User License for PIA Members

Member Discounts

Kaplan Pre-Licensing Classes

Annual Michigan PIA Golf Classic

Networking Opportunities

Michigan PIA Newsletter

Publications

At PIA, our mission is to help agents, like you, throughout your career. We have developed the PIA Blueprint for Agency Success to provide materials and resources that can take independent insurance agents from start-up to sustained success.

Sections of the Blueprint include:

Business Planning - addresses insurance agency start-up considerations from formation of the business entity to insurance licensing to budgeting and finance to branding

Growth Strategy - outlines agency automation, producer development and operational policies, procedures, and workflows

Agency Continuity - provides templates for business continuity planning, disaster planning, and leadership development

Michigan Retailers Association Membership

SBAM Membership

Membership Includes:

Blueprint for Agency Success

Crisis Resource Center

Resources - Agency Management & Planning

Winning@Cybersecurity Defense

Winning@Virtual

Agency Journey Mapping

Online and Classroom CE

Ideal Traits, Insurance Agency Hiring Made Easy

Resources - Employer

Winning@Talent

PIA Omnia- Behaviorial Assessment

Personalized Print Advertisements

Agency Marketing Guide

Resources - Agency Marketing

PIA Design & Print Services

Direct Mail Advertising/Digital Advertising

E&O Insurance

Insurance Products for Your Agency

Flood Insurance Through the Hartford

Insurance Products to Sell

Avyst eForms Wizard

ACORD End User License for PIA Members

Member Discounts

Kaplan Pre-Licensing Classes

Annual Michigan PIA Golf Classic

Networking Opportunities

Michigan PIA Newsletter

Publications

Our 3-part toolkit will help you make the most of today’s digital solutions. You can use it to: assess your virtual readiness; decide which technologies are right for you; calculate ROI on the solutions you choose; select vendors; apply best practices for maximum results; and learn from other agencies.

Michigan Retailers Association Membership

SBAM Membership

Membership Includes:

Blueprint for Agency Success

Crisis Resource Center

Resources - Agency Management & Planning

Winning@Cybersecurity Defense

Winning@Virtual

Agency Journey Mapping

Online and Classroom CE

Ideal Traits, Insurance Agency Hiring Made Easy

Resources - Employer

Winning@Talent

PIA Omnia- Behaviorial Assessment

Personalized Print Advertisements

Agency Marketing Guide

Resources - Agency Marketing

PIA Design & Print Services

Direct Mail Advertising/Digital Advertising

E&O Insurance

Insurance Products for Your Agency

Flood Insurance Through the Hartford

Insurance Products to Sell

Avyst eForms Wizard

ACORD End User License for PIA Members

Member Discounts

Kaplan Pre-Licensing Classes

Annual Michigan PIA Golf Classic

Networking Opportunities

Michigan PIA Newsletter

Publications

Whether you are planning for the eventual sale of your agency, planning for the unexpected, or simply want to value your agency, PIA’s Agency Journey Mapping program will put you on the right path. We’ll help you understand the challenges and best practices of agency ownership transfer, so you can create a perpetuation/succession plan for your agency. And you’ll receive access to dozens of tools to help you do it.

But I'm not ready to sell my agency!

You make decisions every day that set the stage for your options long-term. Agency Journey Mapping helps you see the impact of your actions today on your agency’s value, ability to respond to new opportunities, and preparation for the unexpected. The program addresses succession and perpetuation planning. But it’s not only for agents headed for the exit. It’s so much more. It is designed to give agency owners – at every stage – control of their future by investing in a little planning today.

Step 1: Attend live or on-demand seminar.

Step 2: Access a library of resources.

Step 3: Develop a customized plan for YOUR agency.

Michigan Retailers Association Membership

SBAM Membership

Membership Includes:

Blueprint for Agency Success

Crisis Resource Center

Resources - Agency Management & Planning

Winning@Cybersecurity Defense

Winning@Virtual

Agency Journey Mapping

Online and Classroom CE

Ideal Traits, Insurance Agency Hiring Made Easy

Resources - Employer

Winning@Talent

PIA Omnia- Behaviorial Assessment

Personalized Print Advertisements

Agency Marketing Guide

Resources - Agency Marketing

PIA Design & Print Services

Direct Mail Advertising/Digital Advertising

E&O Insurance

Insurance Products for Your Agency

Flood Insurance Through the Hartford

Insurance Products to Sell

Avyst eForms Wizard

ACORD End User License for PIA Members

Member Discounts

Kaplan Pre-Licensing Classes

Annual Michigan PIA Golf Classic

Networking Opportunities

Michigan PIA Newsletter

Publications

IdealTraits is the go-to hiring tool for insurance agencies across America. If you are having trouble finding top talent, or you would like to improve your hiring strategy, IdealTraits may be for you. This new PIA program ensures agents can use a comprehensive tool to hire top performers for their agencies.

Step 1 - Post Jobs: Build the best job postings with versatile templates for ZipRecruiter, Google for Jobs, Indeed, Glassdoor, and 100+ job boards.

Step 2 - Applicant Tracking: View resumes, comment, rate, organize, and move your candidates through hiring stages--all on the IdealTraits platform!

Step 3 - Send Pre-Hire Assessments: Pre-screen candidates to predict job performance, all from within the system!

Step 4 - Identify and Hire: Use assessment results to identify strengths and weaknesses and hire the best candidate.

Michigan Retailers Association Membership

SBAM Membership

Membership Includes:

Blueprint for Agency Success

Crisis Resource Center

Resources - Agency Management & Planning

Winning@Cybersecurity Defense

Winning@Virtual

Agency Journey Mapping

Online and Classroom CE

Ideal Traits, Insurance Agency Hiring Made Easy

Resources - Employer

Winning@Talent

PIA Omnia- Behaviorial Assessment

Personalized Print Advertisements

Agency Marketing Guide

Resources - Agency Marketing

PIA Design & Print Services

Direct Mail Advertising/Digital Advertising

E&O Insurance

Insurance Products for Your Agency

Flood Insurance Through the Hartford

Insurance Products to Sell

Avyst eForms Wizard

ACORD End User License for PIA Members

Member Discounts

Kaplan Pre-Licensing Classes

Annual Michigan PIA Golf Classic

Networking Opportunities

Michigan PIA Newsletter

Publications

The PIA of Michigan is known nationwide as one of the premier states when it comes to education! Partnering with the AIMS Society, and FISCE, plus hot topics at our Annual CE & Suds event and our UnConvention, PIA offers numerous in-person and on-line options each year. Learn more on our Education page.

Michigan Retailers Association Membership

SBAM Membership

Membership Includes:

Blueprint for Agency Success

Crisis Resource Center

Resources - Agency Management & Planning

Winning@Cybersecurity Defense

Winning@Virtual

Agency Journey Mapping

Online and Classroom CE

Ideal Traits, Insurance Agency Hiring Made Easy

Resources - Employer

Winning@Talent

PIA Omnia- Behaviorial Assessment

Personalized Print Advertisements

Agency Marketing Guide

Resources - Agency Marketing

PIA Design & Print Services

Direct Mail Advertising/Digital Advertising

E&O Insurance

Insurance Products for Your Agency

Flood Insurance Through the Hartford

Insurance Products to Sell

Avyst eForms Wizard

ACORD End User License for PIA Members

Member Discounts

Kaplan Pre-Licensing Classes

Annual Michigan PIA Golf Classic

Networking Opportunities

Michigan PIA Newsletter

Publications

Protect your agency from bad hires and high turnover with the Omnia Assessment!

In just 10 minutes or less, our behavioral assessment tool gives you the insight to take the guesswork out of personnel decisions. Whether you are hiring a new employee, deciding on future roles for current employees, team building or creating a succession plan for your agency, Omnia can help.

Michigan Retailers Association Membership

SBAM Membership

Membership Includes:

Blueprint for Agency Success

Crisis Resource Center

Resources - Agency Management & Planning

Winning@Cybersecurity Defense

Winning@Virtual

Agency Journey Mapping

Online and Classroom CE

Ideal Traits, Insurance Agency Hiring Made Easy

Resources - Employer

Winning@Talent

PIA Omnia- Behaviorial Assessment

Personalized Print Advertisements

Agency Marketing Guide

Resources - Agency Marketing

PIA Design & Print Services

Direct Mail Advertising/Digital Advertising

E&O Insurance

Insurance Products for Your Agency

Flood Insurance Through the Hartford

Insurance Products to Sell

Avyst eForms Wizard

ACORD End User License for PIA Members

Member Discounts

Kaplan Pre-Licensing Classes

Annual Michigan PIA Golf Classic

Networking Opportunities

Michigan PIA Newsletter

Publications

Winning@Talent is a 3-part toolkit featuring intuitive tools that take agency employers through a simple journey that starts with determining if their agency is well positioned to attract quality candidates and ends with a happy, productive employee.

Part 1 - Are You Ready to Recruit?, focuses on helping agencies assess whether they are ready to recruit. In this section, we help agency owners and managers assess their employer brand, provide tools to help them build and strengthen it, and offer best practices on how to make it resonate across communication channels and social networks.

Part 2 - Sourcing, Recruiting and Hiring, focuses on sourcing potential hiring prospects, recruiting them into your agency and ultimately hiring them. This section offers resources and best practices to help agency owners and managers find, screen, interview and evaluate candidates in ways that will help them reduce their time to fill key positions, build their talent pipeline and meet long-term recruiting goals.

Part 3 - Retaining Your Best Employees, focuses on how agencies can retain their best employees because employee retention is vital to growing any agency. This section provides best practices and resources that agency owners and managers can share with their employees to help those employees with their own career development.

Michigan Retailers Association Membership

SBAM Membership

Membership Includes:

Blueprint for Agency Success

Crisis Resource Center

Resources - Agency Management & Planning

Winning@Cybersecurity Defense

Winning@Virtual

Agency Journey Mapping

Online and Classroom CE

Ideal Traits, Insurance Agency Hiring Made Easy

Resources - Employer

Winning@Talent

PIA Omnia- Behaviorial Assessment

Personalized Print Advertisements

Agency Marketing Guide

Resources - Agency Marketing

PIA Design & Print Services

Direct Mail Advertising/Digital Advertising

E&O Insurance

Insurance Products for Your Agency

Flood Insurance Through the Hartford

Insurance Products to Sell

Avyst eForms Wizard

ACORD End User License for PIA Members

Member Discounts

Kaplan Pre-Licensing Classes

Annual Michigan PIA Golf Classic

Networking Opportunities

Michigan PIA Newsletter

Publications

PIA has an extensive collection of print advertisements that PIA members can run in local publications, customized with their agency logo and contact information and (optionally) a company logo. Most ads are available in both English and Spanish. Ads can also be printed for use as flyers or as inserts in publications. Ads are available in a variety of sizes, in color as well as black and white.

Michigan Retailers Association Membership

SBAM Membership

Membership Includes:

Blueprint for Agency Success

Crisis Resource Center

Resources - Agency Management & Planning

Winning@Cybersecurity Defense

Winning@Virtual

Agency Journey Mapping

Online and Classroom CE

Ideal Traits, Insurance Agency Hiring Made Easy

Resources - Employer

Winning@Talent

PIA Omnia- Behaviorial Assessment

Personalized Print Advertisements

Agency Marketing Guide

Resources - Agency Marketing

PIA Design & Print Services

Direct Mail Advertising/Digital Advertising

E&O Insurance

Insurance Products for Your Agency

Flood Insurance Through the Hartford

Insurance Products to Sell

Avyst eForms Wizard

ACORD End User License for PIA Members

Member Discounts

Kaplan Pre-Licensing Classes

Annual Michigan PIA Golf Classic

Networking Opportunities

Michigan PIA Newsletter

Publications

PIA members can access direct mail and digital advertising services in the PIA DMV. Customizable postcard templates are available to use with the USPS Every Door Direct Mail Program and Targeted Direct Mail. PIA members can maximize their impact and reach by adding-on targeted digital advertising to their order.


Michigan Retailers Association Membership

SBAM Membership

Membership Includes:

Blueprint for Agency Success

Crisis Resource Center

Resources - Agency Management & Planning

Winning@Cybersecurity Defense

Winning@Virtual

Agency Journey Mapping

Online and Classroom CE

Ideal Traits, Insurance Agency Hiring Made Easy

Resources - Employer

Winning@Talent

PIA Omnia- Behaviorial Assessment

Personalized Print Advertisements

Agency Marketing Guide

Resources - Agency Marketing

PIA Design & Print Services

Direct Mail Advertising/Digital Advertising

E&O Insurance

Insurance Products for Your Agency

Flood Insurance Through the Hartford

Insurance Products to Sell

Avyst eForms Wizard

ACORD End User License for PIA Members

Member Discounts

Kaplan Pre-Licensing Classes

Annual Michigan PIA Golf Classic

Networking Opportunities

Michigan PIA Newsletter

Publications

PIA Design & Print offers a collaborative design experience tailored for small businesses, insurance agencies and associations.
Our talented team specializes in print and digital media design that's engaging and effective.

  • Logo design
  • Ad design
  • Flyers
  • Magazines
  • Brochures
  • Trade show displays
  • Social media graphics
  • Newsletters

Michigan Retailers Association Membership

SBAM Membership

Membership Includes:

Blueprint for Agency Success

Crisis Resource Center

Resources - Agency Management & Planning

Winning@Cybersecurity Defense

Winning@Virtual

Agency Journey Mapping

Online and Classroom CE

Ideal Traits, Insurance Agency Hiring Made Easy

Resources - Employer

Winning@Talent

PIA Omnia- Behaviorial Assessment

Personalized Print Advertisements

Agency Marketing Guide

Resources - Agency Marketing

PIA Design & Print Services

Direct Mail Advertising/Digital Advertising

E&O Insurance

Insurance Products for Your Agency

Flood Insurance Through the Hartford

Insurance Products to Sell

Avyst eForms Wizard

ACORD End User License for PIA Members

Member Discounts

Kaplan Pre-Licensing Classes

Annual Michigan PIA Golf Classic

Networking Opportunities

Michigan PIA Newsletter

Publications

Every agency needs Errors & Omissions Insurance, and you came to the right place. The Michigan PIA has entered into an agreement with Agency Insurance and Financial Services to provide comprehensive E&O Insurance at competitive prices.

Learn More About Our E&O Program

  • Utica Mutual Insurance Company. Utica Mutual Insurance Company. The leader and most trusted and stable carrier of E&O coverage is available exclusively through MIPIA and our affiliate company AIFS Corp. (www.aifscorp.com)

Michigan Retailers Association Membership

SBAM Membership

Membership Includes:

Blueprint for Agency Success

Crisis Resource Center

Resources - Agency Management & Planning

Winning@Cybersecurity Defense

Winning@Virtual

Agency Journey Mapping

Online and Classroom CE

Ideal Traits, Insurance Agency Hiring Made Easy

Resources - Employer

Winning@Talent

PIA Omnia- Behaviorial Assessment

Personalized Print Advertisements

Agency Marketing Guide

Resources - Agency Marketing

PIA Design & Print Services

Direct Mail Advertising/Digital Advertising

E&O Insurance

Insurance Products for Your Agency

Flood Insurance Through the Hartford

Insurance Products to Sell

Avyst eForms Wizard

ACORD End User License for PIA Members

Member Discounts

Kaplan Pre-Licensing Classes

Annual Michigan PIA Golf Classic

Networking Opportunities

Michigan PIA Newsletter

Publications

Since 2004, PIA and The Hartford have joined together to provide PIA member agents the opportunity to offer your customers flood insurance through The Hartford, a WYO company. The program is available to PIA members and their policyholders in all 50 states, the District of Columbia and Puerto Rico. PIA members can earn 20% commission on flood insurance sales with The Hartford and, if they want, have a flood insurance processing center that does most of the heavy lifting for them.
Flood Insurance Through the Hartford

Michigan Retailers Association Membership

SBAM Membership

Membership Includes:

Blueprint for Agency Success

Crisis Resource Center

Resources - Agency Management & Planning

Winning@Cybersecurity Defense

Winning@Virtual

Agency Journey Mapping

Online and Classroom CE

Ideal Traits, Insurance Agency Hiring Made Easy

Resources - Employer

Winning@Talent

PIA Omnia- Behaviorial Assessment

Personalized Print Advertisements

Agency Marketing Guide

Resources - Agency Marketing

PIA Design & Print Services

Direct Mail Advertising/Digital Advertising

E&O Insurance

Insurance Products for Your Agency

Flood Insurance Through the Hartford

Insurance Products to Sell

Avyst eForms Wizard

ACORD End User License for PIA Members

Member Discounts

Kaplan Pre-Licensing Classes

Annual Michigan PIA Golf Classic

Networking Opportunities

Michigan PIA Newsletter

Publications

As a PIA member, your agency—and any and all employees you designate—will have access to the Bronze-level package absolutely free! PIA members can upgrade to the Gold-level package for $50 per user per year (a 50% PIA member discount off the regular price)
AVYST eForms Wizard

Michigan Retailers Association Membership

SBAM Membership

Membership Includes:

Blueprint for Agency Success

Crisis Resource Center

Resources - Agency Management & Planning

Winning@Cybersecurity Defense

Winning@Virtual

Agency Journey Mapping

Online and Classroom CE

Ideal Traits, Insurance Agency Hiring Made Easy

Resources - Employer

Winning@Talent

PIA Omnia- Behaviorial Assessment

Personalized Print Advertisements

Agency Marketing Guide

Resources - Agency Marketing

PIA Design & Print Services

Direct Mail Advertising/Digital Advertising

E&O Insurance

Insurance Products for Your Agency

Flood Insurance Through the Hartford

Insurance Products to Sell

Avyst eForms Wizard

ACORD End User License for PIA Members

Member Discounts

Kaplan Pre-Licensing Classes

Annual Michigan PIA Golf Classic

Networking Opportunities

Michigan PIA Newsletter

Publications

  • Kaplan Learning CE and Licensing Discount Email lszefi@mipia.com for your custom link to receive your discount


  • CPIA Designation Discount. As a PIA member you are eligible to receive a $50 discount on your Certified Professional Insurance Agent (CPIA) designation classes. For more info on the CPIA designation please click HERE!